My Business Card Redesign
by Anne Kostecki
To call this a business card "redesign" isn't strictly accurate, since most of the major elements remained the same. I kept my logo and general layout of my business card, but I had really wanted to get foil printing someday, so I waited until I ran out of business cards before I went for it.
When I opened InDesign, I discovered (to my dismay) that the newest version didn't support the typeface I had originally chosen for my card. I tried several work-arounds, but none of them worked, so I had to choose a new typeface. While I was doing that, I cleaned up some design elements and modernized the typography a bit for a fresh look.
I had so much fun looking through my foil samples to decide on a color, but I knew in my heart I wanted the multi-colored holographic option. I chose my "A" logo to be the element in holographic foil, and it looks even better on the white paper than I thought it would!
For the back of the card, I had decided long ago that I wanted to show a watercolor texture that I had painted. I looked through a lot of my paintings to make a decision on what type of element to use (sky? trees? abstract?). I decided that ocean waves, in a nod to the essence of "watercolor" would make the most sense. The final result, printed on extra thick 130 lb paper, is stunning!